Chopard Journey to Sustainable Luxury’ continues
with the announcement of a new milestone for coloured gemstones
at the 2016 Cannes Film Festival
Chopard is delighted to announce a new milestone in its Journey to Sustainable Luxury. Building on its successful collaboration with the Alliance for Responsible Mining (ARM) in South America, supporting local artisanal gold mining communities and introducing products made from Fair-minded gold, the luxury jewellery and watch company has created a unique partnership with Gemfields, the world’s single largest producer of coloured gemstones.
In an industry first, the emeralds will be fully validated by Eco-Age’s Green Carpet Challenge (GCC) Principles of Sustainable Excellence. Eco-Age - experts in sustainable mining practices and Chopard’s partner in developing the Journey to Sustainable Luxury - will use its considered GCC Principles of Sustainable Excellence to verify the mining site and parent organization, covering social welfare, environmental protection, training provision and security for workers.
Turning the red carpet green:
To celebrate the beginning of this new phase of the journey, Chopard will unveil a capsule collection of Green Carpet High Jewellery within its Red Carpet Collection. The unveiling will take place at the Cannes Film Festival in May and will include responsibly sourced emeralds in Chopard’s Green Carpet Collection for the very first time.
These beautiful Green Carpet creations were debuted on the famous red carpet by Julianne Moore. Julianne, who has walked the Green Carpet Challenge before, wore the incredible statement earrings along with a ring, both crafted in Fair-minded certified gold and featuring the validated emeralds from Gemfields and diamonds sourced from the IGC group, which is certified by the RJC Code of Practices.
Julianne Moore commented: “I love emeralds and Chopard jewelry, and am so fortunate to partner with Chopard on their Journey to sustainable luxury. Simply wearing jewelry is a luxury, but knowing that the stones and the gold have been ethically sourced and mined makes the experience truly valuable. I am so impressed by Caroline Scheufele and her dedication to sustainability - she is truly a pioneer in this area. Lucky me - to wear jewelry on the red carpet that is beautiful both inside and out!”
Leading the industry:
The partnership between Chopard and Gemfields will set the agenda for a global sustainable standard in coloured gemstones which currently does not exist. By working together with Eco-Age, and trusted suppliers such as Gemfields, Chopard can set an example of best practice in the mining of coloured gemstones, demonstrate leadership in the forging of industry alliances for global standards and continue to support local communities in the most remote regions where these extremely rare raw materials are mined.
Caroline Scheufele, Co-President and Artistic Director of Chopard said: “We are so proud of what we have achieved so far with our Journey to Sustainable Luxury. It has been challenging at times, but the results are incredible. Chopard is defined by true luxury and today this means knowing where the precious materials in our jewellery come from and having this independently validated. Gemfields’ fabled emeralds are a wonderful addition to our Green Carpet Collection of High Jewellery”.
A beautiful shade of green:Gemfields is one of the world's leading suppliers of coloured gemstones, specialising in emeralds and amethysts from Zambia and rubies from Mozambique. The company oversees the mining and marketing of coloured gemstones from some of the world’s finest gemstones deposits, responsibly and transparently. Working in countries with mining is a real challenge that Gemfields recognises and works to create a long-term sustainable, integrity-driven operation, not just for themselves but also for countries and communities impacted. As it develops its strategy its aim is to be recognised as a business that operates to international and best practice standards and transparently communicates on a variety of contextual yet prioritised issues.
Ian Harebottle, CEO of Gemfields: ‘Gemfields is exceptionally honoured to be collaborating with Chopard in supplying our rare Zambian emeralds for their ‘Journey to Sustainable Luxury’. This is such a significant step, not only for Chopard and Gemfields, but for the broader luxury industry as a whole. Gemfields is committed to pioneering a safer, more responsible and transparent approach to the mining and distribution of coloured gemstones. This prestigious partnership, with the involvement of Livia Firth and her dedicated team at Eco-Age, provides a clear example of what can be achieved when people come together with one common objective.’