Crowds thronged Kalyan Jewellers' much-anticipated launch in Kolkata as India’s celebrated film icons and Kalyan Jewellers Brand Ambassadors Amitabh Bachchan and Jaya Bachchan regaled the huge crowds and inaugurated the 3 showrooms of Kalyan Jewellers in Salt Lake, Gariahat and Camac Street.
The stars had come exclusively to Kolkata on a whirlwind visit to launch three showrooms on the same day. They were accompanied by Kalyan Jewellers’ Chairman and Managing Director T. S. Kalyanaraman and Executive Directors Ramesh Kalyanaraman and Rajesh Kalyanaraman.
The flagship store on Camac Street will be spread over 10,000 square feet whereas the Salt Lake and Gariahat showrooms will have retail space of 7,000 and 8,000 square feet respectively. All the three showrooms will have an exclusive floor for luxury diamonds and Polki, and also adequate parking facilities making it convenient for shoppers.
Kalyan Jewellers has been expanding its distribution network to consolidate its leadership position across the country and with the 3 showrooms in Kolkata, the brand will reach the landmark figure of 100 showrooms. In FY 2016-17, Kalyan Jewellers plans to open 20 showrooms – 5 in the Middle East and 15 in India including 3 that opened in Rajasthan in April and 3 in Kolkata.
Since its inception Kalyan Jewellers has been at the forefront of educating customers on the intricacies of buying jewellery through its educational campaigns. The brand also pioneered BIS Hallmarking in India and is credited with ushering transparency in a largely opaque and unorganized Indian jewellery sector.