Upcoming B2B Gems & Jewellery Exhibition- 19th - 20th - 21st January 2019. Bangalore.

BMW collaborates with Poonam Soni

2016-05-09


The luxury aficionados of Mumbai were in for a royal treat, as renowned Jewellery designer Poonam Soni, and BMW Infinity Cars came together to host an evening which spelt sheer grandeur and magnificence.

A collectors evening, the glitterati of Mumbai which included the likes of Asha Raje Gaekwad, Pragyashree Gaekwad, Pankaj Udhas, Laxman Shreshtha, Abha Singh, Shilpi Jatia, Suchitra Pillai, Rashmi Uday Singh, Malavika Sangghvi, Sagarika Ghatge, Vidya Malvade and Babita Malkani amongst others, were privy to some of the finest handcrafted and iconic jewellery pieces, from the archives of brand Poonam Soni.

Right from breathtaking pieces from the Monochromes collection, which is a one of a kind art collection in jewellery, of maestros like Laxman Sreshtha, to the globally acclaimed collection Gaudi Revived and the Sistine chapel inspired Greek and Egyptian collection – each piece from the respective collections is a metaphor of supreme craftsmanship, unique design philosophy and a penchant for the finest things in life!

Poonam also offered a glimpse of Heritage, the 2016 jewellery collection – a symphony of rare diamonds and precious stones crafted in 18k and 22k gold. Not only did one get to feast their eyes on the spectacular collections, these limited edition pieces were also open for sale, for the evening.

Offering an adrenaline rush, and keeping true to their brand philosophy of “A thing of splendor is a joy for forever” BMW added a generous dose of splendor to the evening, with a showcase of a range of stunning cars from their luxury repertoire.

Commenting on her association with BMW Infinity Cars, Poonam Soni says, “It’s a fitting marriage of two like- minded brands, which offer their consumers an unmatched luxury experience. Both BMW and brand Poonam Soni cater to an exclusive clientele, which not only understands but appreciates luxury and is truly the connoisseur of the finer things in life”

Says Pooja Choudhary, Managing Director, BMW Infinity Cars, “Poonam Soni is a name synonymous with bespoke luxury, precision, unique design approach coupled with a thorough understanding of a luxury consumer. These attributes are in perfect harmony with the core brand values of BMW, where each car is designed to offer an unparalleled driving experience matched with innovative design and superior technology”